Picture it: December '21. Alternative milks have taken the world by storm and this up-charged social currency has an iron grip on the new generation. Suddenly, if you are a particular type of online zillennial, the questions you get asked when ordering your morning latte give you pause...DO I want oat milk? Am I the kind of person who orders almond? What does soy say about me?
Here's the question I'm asking: When the hell did MILK get a bad rap? Milk! Of all things! How did we stray so far from the most foundational public interest advertising campaigns of our youth??
This semester final project for my Portfolio course is a crisis rebrand of an old classic:
Got Milk?
