This one's a little different.
The assignment was to create a new product for an existing company, I pitched a more sustainable shoe produced by Converse.
As PM, I wrote the copy, designed the graphics above (my former life as an Art Director before I crossed over to copywriting), created the framework for the product's development and marketing plan, and wrote the report below:
(You know how college group projects go. I've bolded categories you can pretty much fully attribute to me.)
– Business Overview
– SWOT analysis,
– Positioning statement & Objectives
– Product Summary & Market Research
– Marketing Strategy
-Product Strategy
-Packaging
-Production Method
-Promotion Strategy
-Distribution Strategy
-Pricing Strategy
-Implementation & Evaluation